I am sure that many of us have often been in this situation; You spent hours choosing magnificent creatives, writing irresistible copy, defining carefully your target audience và finally submitting your perfect ads for review. Unfortunately, it ends up with you receiving a notification that says that your ads have not been approved. Facebook rejects them for violating its policies. But what are those policies? Let’s take a closer look at them.

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My ads have been in reviews forever!

Unfortunately, Facebook doesn’t publicly clarify how exactly the approval process works behind the scenes. But based on what we know it’s likely a set of algorithmic & manual analysis.

When you create ads on Facebook, they’ll be subject to lớn a reviews process to see if they comply with Advertising Policies or not. Facebook will check the ad’s images, texts, audience and positioning, and even the content of your ad’s landing page.

You can check the current status of your ad in the “Delivery” column in Ads Manager.

The ad review process begins as soon as you finish creating your ad và submit it for publishing. Typically, most ads are reviewed within 24 hours, although in some cases it may take longer. Such examples could be busy periods, such as Black Friday or Christmas. Therefore, it is better lớn prepare your ads in advance, mix your chiến dịch launch on a future date & have your ad approved in the meantime.

If you’ve been waiting too long for an ad to be approved, try khổng lồ duplicate the ad. The approval process will start from the beginning. It usually works well but if not, you have to tương tác the Facebook support team.

How do I know that my ad has been approved?

After your ad is reviewed, you’ll receive a notification from Facebook. If your ad is approved, they will start running your ad & you can see your results in the Ads Manager.

But don’t celebrate too soon. It happens sometimes, that an approved ad can get disapproved 24 hours later. At first, your ad might have been approved by the “algorithm”, but then someone reviewed it manually và rejected it.


Because there is no shame in not knowing, the shame lies in not finding out, check these most common reasons why your ads being rejected:

You’re advertising something prohibited

Facebook has a detailed list of“prohibited content”.Don’t try lớn get around it. Too many rejected ads might raise red flags on your Facebook advertising account.

Here are a few things that aren’t allowed:

Tobacco và Related Products – Ads must not promote the sale or use of tobacco products including electronic cigarettes or vaporizers.Adult products – Ads cannot focus on sexual pleasure or sexual enhancement.Non-Functional trang đích – Your ad may not be approved if the landing page nội dung isn’t fully functional or doesn’t match the product/service promoted in your ad. This may also include cases when you are directing people lớn landing pages that are PDF or JPEG files or pages that automatically download files lớn a person’s computer.
Grammar và Profanity – Ads must not contain bad grammar và punctuation. Symbols, numbers & letters must be used properly without the intention of circumventing the ad reviews process or other enforcement systems.

“♥♥♥ Buy Now ♔ ♕ ♚” would not work for Facebook. Use “Click here for more information!” instead.

Personal Health – Before-and-after images lớn promote weight loss that contain unexpected or unlikely results.Payday or advance cash loan services – Ads which intend lớn cover someone’s expenses until their next payday.Multilevel kinh doanh – You cannot promote business models offering quick compensation for little investment, including multilevel kinh doanh opportunities.Community Standards – Facebook’s policies about ensuring safety, security, và protecting intellectual property and personal information. It means no nudity, hate speech, violence. Another big one is bullying & harassment.Fake buttons – Non-existent functionality on ad images, such as play buttons, notification jewels or checkboxes. Facebook knows how to lớn recognize it.

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You can find a full các mục here.

You’re advertising something restricted

Alcohol, dating services, real money gambling, financial và insurance services state lotteries or cryptocurrency products. All these items và even more must comply with applicable laws & regulations, which do vary from country to country.


If you promote alcohol in Saudi Arabia which is illegal in the country, your ad is going right in the digital trash bin.If you provide cosmetic surgeries & procedures and you are trying lớn target 16-year-old girls, Facebook crackdown immediately.

Services only allowed with prior written permission from Facebook

Dating, real money gambling và games, online pharmacies, cryptocurrency products and services, drug and alcohol addiction treatment. Promoting these categories could be very challenging. In order khổng lồ help prevent misleading advertising, Facebook requires prior authorization.

If the subject of your business falls into this restricted category, but you still believe that Facebook might be the right sale platform for you, you have to lớn get your ad account whitelisted by Facebook.

It is quite a demanding process when your application is being examined by a special team on Facebook. We’ve been through this many times. If you need some assistance, liên hệ us via our contact form.

You’ve made a mistake with your ad creative

Excessive text in ad images may result in your ad reaching fewer people or not running at all. Remember that texton ad creatives mustn’t take up more than 20%. Use this Facebook tool to check your image. If you get a rating “ok”, you are fine. If you have a worse rating, bởi not use this image and try khổng lồ find a better one.

What to do if your ad got already rejected

It will happen to lớn everyone at some point. Facebook guidelines may seem overwhelming và it is difficult to kiểm tra everything at once. In this case, you have 2 options:

1. Edit your ad

If you have a clear idea of what Facebook doesn’t lượt thích about your ad, you may be able lớn edit your ad and fix the issue. Once you save your changes, your ad will be resubmitted for review again.

2. Appeal the decision

If you can’t edit your ad or feel that the decision not to lớn approve the ad was a mistake, you can appeal the decision usingthis form. Another option is the “request review” button in the ad edit tab.


3. Liên hệ the support team via the chat

If you are not satisfied with the result of your review and would lượt thích to liên hệ a Facebook representative, take an opportunity lớn join a chat on Facebook Business help center.

Tip for you: set your Facebook interface lớn English. Support team members often require print screens from the Business Manager and they must be in English. Make communication with them easier and get ready for it.

Are your ads approved but are not delivering? kiểm tra out our troubleshooting guide to lớn spot ad delivery problems.